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Introduction

Parenting.firstcry.com (collectively “parenting.firstcry” or “Company” or “we” or “us” or “our“) is the sole owner of an analysis tool which enables its business partners or potential clients to receive insights (i.e., market research, trends, leads, etc.) to leverage and grow their businesses (“Platform“). parenting.firstcry.com interacts with current and prospective clients and the general public via its Website, available at: https://www.parenting.firstcry.com (“Website“) or Service. This privacy policy (“Privacy Policy“) describes our practices of processing data from visitors to the Website or from our clients and partners (“Business Partners“) once they register to receive our API, analytic data, insights and filtered dashboard tool (all, collectively the “Service“).

For more details regarding the terms and conditions of our Services and Platform, please read our Terms of Use, available at: https://www.parenting.firstcry.com/termsofuse. Note that, this Privacy Policy is an integral part of the Terms of Use (collectively the “Agreement“).

We have included below information about which data is collected, how we process and use your data, but before we would like to explain the basis on which we do so:

  1. Where you sign up for any of our services, we process your personal data in order to perform our contract with you;
  2. If we have a legitimate interest in processing data, such as for direct marketing or online identifiers when you access our Website; or
  3. We will also process your personal data where you have provided us with consent to do so.

What Type of Information We Collect

Depending on your interaction with us (meaning, if you are just browsing our Website, or if you have registered to our Services and opened an account, etc.), we may collect two types of information you, as follows:

Types of Information Collected and Uses of Collected Information
We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.

1. Personally Identifiable Information

Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, ordering a product or service from us, submitting content and/or posting content in discussion forums, filling out a survey, posting a review, requesting information about our services, applying for a job (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name,your photograph, mailing address (including PO Box code), email address, telephone number, date of birth, age and name of your kid(s). When you order products, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.

We use Personally Identifiable Information to provide products to you, enhance the operation of the Website, improve our marketing and promotional efforts, analyze Website use, improve our product offerings, to personalize your experience and to understand how our Users as a group use the services and resources provided on our Site and to provide you a better experience. For example, if you send our customer service an email we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Website. Also, if you use our Website to send information or a product to another person, we may store your personal information, and the personal information of any recipient. We may use that other person’s contact information to allow him or her to view and accept your gift or to allow the recipient to access the information you sent. We may also use your Personally Identifiable Information to run a promotion, contest, survey, post on or other Site feature and to send Users information they agreed to receive about topics we think will be of interest to them. Further, we may use your email address to respond to your inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. In addition to this, your Personally Identifiable Information may be used to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Website Terms of Use and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities

2. Non-Personally Identifiable Information

Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address.

We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities.

3. Release of Personally Identifiable Information

We will not sell, trade, rent or share your Personally Identifiable Information with other parties. except as provided below: We may share your information with Authorized Third Party Service Providers. We provide some of our services and products through third parties. These “Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Service Providers to deliver packages, send email, provide marketing assistance, provide search results and links, process credit card payments, operate the Website, troubleshoot, and provide customer service.
We may also disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

4. Release of Non-Personally Identifiable Information

We may disclose or share Non-Personally Identifiable Information with Partners, Affiliates and Advertisers. We may share aggregated demographic information (which does not include any Personally Identifiable Information) with “Third Party Advertisers” or “Third Party Advertising Companies”.
We also use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our Users to administer our Website and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for Advertisers. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.

5. Updating Information

You will have the ability to access and edit the Personally Identifiable Information you provide us. You may change any of your Personally Identifiable Information by accessing your profile through your login and password.
We would request you to promptly update your Personally Identifiable Information if it changes.

You are not required by law to provide us with any information. You can always avoid from providing us certain Personal Information; however, you acknowledge that it may prevent you from engaging in certain Services. For example, if you are a Business Partner, we will not be able to provide you with access to the Platform if you do not provide us with the information required through the registration process. In the event we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.